Ep. 93 - Grow your BJJ academy in 2026 with a simple monthly focus
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Ep. 93 - Grow your BJJ academy in 2026 with a simple monthly focus
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In this episode of the Business of Jiu Jitsu podcast, I break down a full month-by-month marketing and operations plan for your academy in 2026.
If you ever feel like you’re just reacting to whatever’s in front of you, this gives you a clear structure to follow. I walk through what to focus on in each month, from pricing reviews and onboarding in January, to marketing kickoffs in February, to retention plays and system building over the summer, and all the way to end-of-year promotions in December.
You’ll also hear ideas for running kids camps, holiday offers, belt promotion timing, and how to keep students engaged year-round. Whether you're brand new or trying to clean up what you’ve already built, this gives you a clear and repeatable plan to grow your gym without burning out.
PS. If you're looking for help growing your academy head on over to www.Growjitsu.com - I've got free resources as well as paid help, thanks for listneing.