Episode Links:

Perry Sheraw - https://perrysheraw.com/

Duma Marketing - https://www.dumacx.com/

LinkedIn: Perry Sheraw - https://www.linkedin.com/in/perrysheraw/

Summary:

In this episode of The Corvus Effect, I welcome Perry Sheraw, managing partner of Duma Marketing and a digital marketing pioneer with roots in print journalism at the Cincinnati Enquirer. Perry shares how her foundational philosophy of treating every email as a real conversation has driven 20 years of success helping Fortune 500 companies and startups alike. She reveals why tying marketing metrics to revenue attribution separates good campaigns from great ones, and how customer journey mapping can transform results. Perry also opens up about her journey from perfectionist to operationally independent business owner, allowing her to run her company from St. Croix while supporting her daughter's international sailing career.

Show Notes:

00:32 Guest Introduction

02:36 One of the Only People with Email

04:54 Too Cold for Cincinnati

06:30 Where There's a Will

08:57 The Swiftness of the Cheetah

10:11 You're Talking to Someone

13:59 The Jackson Pollock Customer Journey

15:37 Start with Your Baselines

17:35 Permission to Think Differently

20:52 Identity and the Send Button

23:32 Take a Two Week Vacation

29:43 Legacy for Young Marketers

32:25 Final Thoughts