In this dynamic episode of the Friendors Podcast, Shawn Miller sits down with Reuben Major, one of Vancouver's most influential voices in hospitality and venue design. From transforming industrial spaces into immersive experiences to building cultural landmarks like Vancouver Urban Winery, Havana, and The Flamingo Room, Reuben shares how he blends design, storytelling, and community to create venues people never forget.

He opens up about his unexpected path into hospitality, the lessons learned from managing iconic nightlife spaces, and why atmosphere is more than décor — it's energy, intention, and human connection.

Whether you're a wedding vendor, creative entrepreneur, event planner, designer, or hospitality professional, this conversation delivers powerful insight on creativity, business growth, and building spaces that bring people together.

• How Reuben Major built some of Vancouver's most recognizable venues

• The creative philosophy behind atmosphere and experiential design

• What makes a space feel alive — and what kills the vibe

• The importance of community, culture, and storytelling in hospitality

• Lessons from running bars, wineries, and nightlife spaces

• How to stay inspired and evolve in a changing creative industry

Reuben Major is a Vancouver-based designer, creator, and operator known for shaping iconic spaces that blend art, culture, and social experience. His projects include Vancouver Urban Winery, The Distillery Bar, Havana Vancouver, The Flamingo Room, and other beloved community hubs.

Instagram: @reubenmajor
Venues: Vancouver Urban Winery | Havana Vancouver | The Flamingo Room

Join host Shawn Miller for conversations with the creatives, makers, and cultural leaders shaping the wedding, events, and hospitality communities.
Available on: Apple Podcasts | Spotify | YouTube