Ep. 8 - Saturday Sparks Live: Email Marketing 101 for Electricians: How to Actually Make It Work
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Ep. 8 - Saturday Sparks Live: Email Marketing 101 for Electricians: How to Actually Make It Work
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In this special pre-recorded episode of Saturday Sparks Live, Adam dives deep into email marketing strategies for electricians and contractors. Broadcasting from the peaceful lakes of Minnesota, he breaks down everything you need to know—from building and maintaining a quality email list to crafting messages your customers actually want to open.
🔌 What You’ll Learn:
- The ideal email cadence and content mix (tips, stories, promos)
- Why first-party data is your greatest asset in 2025
- Real ways to grow your email list without buying junk leads
- How to automate drip campaigns post-service
- Metrics that matter: open rates, click rates, conversions
- How to create content that even the biggest email haters will love
💡 Whether you’re just getting started with email or looking to fine-tune your efforts, this is a must-watch for any growth-minded trade business.
🎯 Free tip: Customer reactivation is cheaper (and more effective) than new lead acquisition. Learn how to tap into your existing gold mine!
📬 Got a question about your email list or want a second pair of eyes on a draft? Drop a comment or DM Adam—he’s happy to help.
Submit your question!