Ep 79: Stephen Brauer: Route to Market is More Than Distributor Alignment
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Ep 79: Stephen Brauer: Route to Market is More Than Distributor Alignment
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The Small Fortune Podcast is centered on the stories of entrepreneurial and small business success in the wine industry, but the lessons from large company management can be useful too. In today’s podcast, host Carol Collison speaks with Stephen Brauer, currently an industry consultant who has senior management experience at some of the wine industry’s largest companies. The two discuss why this moment in the industry may be actually harder for larger companies to navigate, whether the wine business is suitable for public markets, and what a comprehensive “route to market” strategy looks like, including the concept Stephen calls “ways of working”, which defines how a company can optimize performance in wholesale markets.
https://vinexcel.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Editor: John Kiernan, The PodHouse Productions
www.thepodhouseproductions.com
Music: Nate Collison
Logo Photography: John Corcoran