In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.

From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.

In this episode, we cover:

• Why Federika built the Luxury Mum Guide from scratch
• The support system mums actually need
• Who you are before kids vs. the woman you become after
• Curating the world's best family-friendly experiences for luxury-minded mums
• Where Federika is taking the Luxury Mum Guide next
• Why maternity fashion is broken and what needs to change

We Are Ladies Who Launch!

CHAPTERS

00:00 Sunday Launch Intro

00:57 Using Motherhood To Fuel Ambition

02:29 Why The Mum Guide Was Needed

06:03 Identity Shift and Work

16:22 From Social Posts to Events

19:31 Family-Friendly Venues In London

21:11 Journey of the Luxury Mum Event Breakthrough

24:01 Scaling Events and Brands

28:03 Dream Collabs and Future Plans

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