Ep 76: Building a Luxury Service Brand with Silverado Farming’s Pete Richmond
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Ep 76: Building a Luxury Service Brand with Silverado Farming’s Pete Richmond
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It seems unusual to describe a B2B business as a luxury offering but as Silverado Farming Company has evolved over its 25 years, that is the positioning that its founder Pete Richmond has sought. In host Carol’s first interview with a vineyard management company owner, you will hear how Richmond has developed his business to emphasize key attributes of luxury: exclusivity, quality, prestige, and sustainability. Pete is a student of business - and as you will hear - a manager who understands that there is more to business success than maximizing the money in an owner’s pocket. Hear how he created a business that grows brand capital, human capital, and yields other intangible rewards to its owners and employees such as giving back to the community, while also generating profitability.
http://www.silveradofarming.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Editor: John Kiernan, The PodHouse Productions
www.thepodhouseproductions.com
Music: Nate Collison
Logo Photography: John Corcoran