Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick
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Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick
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Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.
But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.
In this episode, we cover:
- How Sedge became ASOS's first social media hire before social was a career
- Landing big clients fast and managing the growth that followed
- Investment, cashflow, and the realities of founder finance
- Motherhood, setting boundaries as a founder, and breaking hustle culture
- What the £24M exit really felt like
- Owning and creating balance as a successful woman in business
- Redefining success, freedom, and what comes after selling
This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Sedge Beswick
01:23 Working In Social Before It Was A Career
06:17 ASOS First Social Hire
14:02 Social Media Becomes Marketing
16:17 Accidental Agency Leap
20:46 Landing Big Clients Fast
23:43 Investment And Managing Cashflow
30:06 Lonely Founder Rollercoaster
33:20 Boundaries In Motherhood
37:51 Breaking Hustle Culture
41:20 Scaling Through Sales
43:18 Lessons In Hiring
46:03 Leadership vs Being Liked
48:47 Private Equity and US Expansion
51:01 Pregnancy Changes the Deal
56:59 Selling The Business and Resetting
01:00:32 Redefining Success and Freedom
01:10:22 Final Advice and Wrap
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FOLLOW SEDGE
Instagram: https://www.instagram.com/sedgebeswick/
YouTube: https://www.youtube.com/@SedgeBeswick
LinkedIn: https://www.linkedin.com/in/sedge-beswick/
FOLLOW US
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