In today's episode, I chat with the founder of children's shoe fitting business CeCe & Me, Sam Chetwood, who shares how a frustrating shopping experience sparked a remarkable business idea: to create a more supportive, relaxed environment that prioritizes children's foot health, whilst actually making the process of selecting shoes an enjoyable one for all involved!

We start off as Sam opens up about her 15 years in corporate and financial PR, and the struggle for balance she came to face after returning from maternity leave - feeling pulled in two directions and unable to give her best either at work or at home. We learn that as a result, it was during her second maternity leave that Sam made the bold decision to leave corporate life, even without a clear plan for what came next.

As she reflects on building CeCe & Me from the ground up, we delve into the importance Sam places on her guiding business principles, and how building something of her own became a powerful way to show her daughters that they too could achieve anything they set their minds to.

So whether you're contemplating leaving corporate life, searching for your entrepreneurial path, or simply looking for encouragement on your business journey, Sam's honest reflections and deep authenticity offer inspiration for anyone ready to make a leap.

Enjoy the show!

Connect with Sam:

https://www.ceceandme.co.uk

Insta: https://www.instagram.com/ceceandmehq

FB: https://www.facebook.com/ceceandmehq

Email: hello@ceceandme.co.uk

Today's sponsor:

Juliette Rivett at West Surrey Accountants: www.westsurreyaccountants.com quoting 'HDSDI'

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