In this insightful episode of Enterprising Minds, Alex Pokorny and Dave Dougherty dive into the nuanced debate of certifications versus real-world experience in the digital marketing and analytics world. From the shifting skillsets required to stay competitive in analytics to the impact of evolving privacy laws and the rise of AI-driven traffic, this conversation unpacks the layers of modern marketing challenges.

The duo also explores how AI is reshaping content discovery and what that means for marketers accustomed to trackable user journeys. They dissect the tension between performance and brand marketing and share why soft skills, storytelling, and long-term content strategies are the new moat. Whether you're a data analyst, marketing strategist, or content creator, this episode offers actionable insights and thought-provoking takeaways.

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