Jay and Sarah open up about an experiment reshaping how StringCan runs quarterly planning. After losing their longtime facilitator, Sarah built an AI advisory board inside Claude, the StringCouncil, stacked with personalities like Brene Brown, Jocko Willink, and Patrick Lencioni to fill gaps in the leadership team's blind spots. The payoff is real: vague commitments don't slide, unresolved issues don't get buried, and every voice in the room gets sharper feedback in real time. This episode breaks down exactly how they built the council, who made the cut, and why your next strategic advisor might already be sitting inside your AI chat window.

KEY TAKEAWAYS

• The "blind spot" excuse just got retired. Find out why this CEO and COO say leadership teams have no reason left to claim they don't know what they don't know.
• One AI council member called out a vulnerable moment the whole team blew past. Hear how that single observation changed the rest of the meeting.
• Vague promises die fast when AI is reading the transcript. Learn the exact pattern StringCan's leadership team stopped getting away with.
• Eight personalities, zero ego. See how Brene Brown, Jocko Willink, and Patrick Lencioni ended up inside one Claude artifact, and why it worked.
• Building a board of advisors used to cost a fortune. Get the simple process for assembling your own inside an AI tool you already use.

CHAPTERS

0:00 Welcome to Revenue Rewired

0:25 Why claiming a blind spot isn't an excuse anymore

4:51 The upside of an AI that doesn't care about hurting feelings

9:36 Inside the String Council: eight personalities, one transcript

14:19 What changes when the whole team reads feedback live

17:40 The question every business owner asks: who do I pick?

19:16 A step by step blueprint for building your own council

22:44 Garbage in, garbage out: why prompting with a challenger mindset matters

26:16 The advisor council you could never afford, until now

SEO KEYWORDS

AI advisory board, AI leadership council, leadership blind spots, quarterly planning with AI, Claude AI for business, CliftonStrengths, EOS quarterly planning, build an AI advisor council, B2B leadership podcast, AI executive coaching, challenger mindset AI, StringCan Interactive, Revenue Rewired podcast, AI for business owners

Read more on how it was built here: https://www.linkedin.com/pulse/eight-experts-room-zero-interest-sparing-our-feelings-sarah-shepard-mss9c/

HOSTS

Jay Feitlinger, CEO of StringCan Interactive

LinkedIn: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard, COO of StringCan Interactive

LinkedIn: https://www.linkedin.com/in/sarahshepardcoo/

ABOUT REVENUE REWIRED

Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid-market companies looking to grow revenue strategically.

Email: podcast@stringcaninteractive.com

Website: https://www.stringcaninteractive.com/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Subscribe to the LinkedIn Revenue Rewired Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7423414515779936256