TikTok Live is quickly becoming one of the most powerful sales channels in eCommerce and most brands still aren’t using it.In this episode of The eCom Growth Show, Danan Coleman speaks with Jason Termechi, a former TikTok Live employee who helped brands generate over $14M in Live GMV in just 18 months. Jason shares how brands are using live streaming to drive discovery, build community, and convert viewers into customers in real time.They break down what actually works on TikTok Live, why high-production studios aren’t necessary, and how brands can turn simple livestream setups into serious revenue channels. Jason also reveals how TikTok’s new auction features and live shopping ecosystem could reshape how products are sold online.If you’re an eCommerce brand looking for new growth channels, this episode explains why live commerce might be the next big opportunity.You’ll learn: • Why TikTok Live is one of the best discovery tools for brands • The simple setup you actually need to start live selling • How top sellers structure livestreams for conversions • Why authenticity beats high production every time • How TikTok auctions could transform product salesLive commerce is still early and the brands that move first could dominate the space.🔗 Connect with Jason Termechi Website: https://jasontermechi.com LinkedIn: https://www.linkedin.com/in/jasontermechi Instagram: https://www.instagram.com/in/jasontermechi Facebook: https://www.facebook.com/jasontermechi⏰ Timestamps00:00 Introduction00:45 Jason’s background in Amazon Live and TikTok Live01:49 Do you need expensive gear to livestream?03:00 Why simple setups often perform better04:39 OBS and streaming tools explained07:33 Why brands should consider TikTok Live09:21 What brands benefit most from livestream selling11:01 The components of a successful TikTok Live12:54 How long brands should livestream14:47 The biggest opportunity with TikTok Live15:30 TikTok’s new auction feature17:14 How auctions increase engagement and watch time18:47 The opportunity for collectors and niche communities19:58 Common misconceptions about going live20:57 Building a TikTok Live strategy21:50 Where to connect with Jason#TheeComGrowthShow #TikTokShop #LiveCommerceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.