In this episode of The Business Method Podcast, host Chris Reynolds sits down with Kenneth “Hap” Klopp, the legendary former CEO who transformed The North Face from a small outdoor brand into a globally recognized powerhouse.

From his early days growing up in Spokane, Washington, to leading one of the most iconic outdoor apparel companies in the world, Hap shares the leadership philosophy that drove his success, one rooted in understanding people, building authentic culture, and balancing commercial growth with environmental responsibility.

Hap opens up about how The North Face built demand rather than simply following it, the innovative branding strategies that helped define the company, and the importance of storytelling in creating lasting brand value. He also reflects on sustainability, employee engagement, and how true innovation often comes from staying focused on long-term purpose rather than short-term wins.

Today, Hap continues to inspire future entrepreneurs through teaching and mentorship, sharing decades of hard-earned lessons about leadership, resilience, and building meaningful businesses.

This episode is packed with insights on brand-building, sustainability, leadership, and innovation straight from one of the outdoor industry’s most influential pioneers.

00:00 Introduction to Hap Klopp and The North Face 01:27 Hap Klopp's Early Inspirations and Philosophy 03:49 Challenges and Lessons in Business 07:19 Building The North Face Brand 12:18 Environmental Commitment and Innovations 16:10 The Impact and Legacy of The North Face 19:06 Company Culture and Employee Development 23:37 Branding and Storytelling 29:54 Chapters of Growth and Survival 32:13 Maintaining Employee Engagement 35:19 Creating Demand vs. Following Demand 37:40 The Importance of Focus and Survival 43:10 Influencer Marketing Before It Was Cool 46:28 The Myth of Overnight Success 48:35 Lessons from Bucky Fuller 51:29 Connecting with Nature 01:00:05 Final Thoughts and Resources

Instagram: https://www.instagram.com/hapklopp/

LinkedIn: https://www.linkedin.com/in/hap-klopp-b3b976/

Twitter (X): https://x.com/HapKlopp

Facebook: https://www.facebook.com/ALMOSTbyHap/

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