Ep 56: Anjali Virmani - Time Out: Global Head of Creative Solutions
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Ep 56: Anjali Virmani - Time Out: Global Head of Creative Solutions
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In this Thanksgiving edition of The Snarketing Podcast, Matt and Valerie sit down with Anjali Virmani, Global Head of Creative Solutions at Time Out Media, for a fast, funny, and wildly thoughtful conversation about culture, creativity, community, and the messy state of modern media.
Anjali shares her journey from Manchester to Maryland to Manhattan, how being raised in a South Asian immigrant household shaped her voice, and why empathy and lived experience still fuel the best creative work. She breaks down Time Out’s evolution from a print listings guide to a global cultural brand spanning 300 plus cities, food markets, festivals, and digital storytelling.
They dive into why AI is killing originality, how to build trust with audiences, why advertisers need to earn their moments—not force them—and what she’d fix if she could rebuild the media industry from scratch. Plus: espresso martinis, parenting twins, the value of wandering alone in a new city, and what “taking time out” really looks like.
A warm, sharp, honest conversation to close out the year—and one of our most inspiring episodes yet.