Ep 45: The CPA Firm Model That Buyers Want Most with Mark Martukovich
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Ep 45: The CPA Firm Model That Buyers Want Most with Mark Martukovich
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Thinking about building a more valuable CPA firm—but not sure where to start?
In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with Mark Martukovich of Business Advisory & Accounting Partners to discuss how shifting from transactional accounting work to structured advisory services transformed his firm’s value, predictability, and growth potential.
In this episode, you will be able to:
• Learn how advisory services can increase firm value and predictability
• Understand why recurring revenue changes the way firms are valued
• Discover how to systematize advisory work instead of delivering it ad hoc
• Identify simple ways to start introducing advisory services to clients
• See how long-term planning can create more leverage in M&A conversations
Listen to this episode of Everything CPA & Private Equity to learn how intentional growth and advisory-driven strategy can reshape the future of your CPA firm!
#EverythingCPAandPE #CPAFirmLeadership #AdvisoryServices #CPAFirmGrowth #PrivateEquityInAccounting