Ep: 45 - Kyle Sheldon - Creating companies that grow the sport in the U.S.
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Ep: 45 - Kyle Sheldon - Creating companies that grow the sport in the U.S.
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In this episode - Kyle Sheldon the CEO and Founder of Name & Number and Pathway HQ joins The Goal Club to talk about the gaps his companies seek to fill when it comes to soccer marketing and helping people land their dream job in the sport. Kyle expands on some of the campaigns he has worked for Borussia Dortmund here in the U.S., Leagues Cup and shares the story of how the Caledonian Braves of the Scottish 5th division sought him out to expand their fanbase in the U.S. Finally, he also shares his latest European soccer adventure in which he watched four different Premier League games in a week. 0:00 Preview 2:10 Intro 2:43 Kyle's start in Soccer 6:14 Starting soccer-related companies 8:32 Borussia Dortmund campaign in U.S. 11:50 Leagues Cup 16:56 Goal for Pathway HQ 24:28 Soccer trip to England 31:04 Campaign for Caledonian Braves