Ep. 44: 3 Ways to Make Money from Leads Your PPL Agency Is Throwing Away
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You paid for the traffic. The lead filled out your form. But they did not qualify, so they went nowhere and that ad spend just disappeared. Most pay-per-lead agencies treat disqualified leads as a total loss. But there are three ways to recover real money from those leads and most agency owners have never thought about any of them.
In this episode, I walk through the exact strategies we use at our own agency to monetize leads that would have otherwise been wasted. The first is showing disqualified leads a different offer at the end of the funnel so you can still earn something from them in a different vertical like immigration or workers comp. The second is finding a buyer who is willing to purchase lower quality leads at a discounted rate because their sales team actually performs well with that type of volume. The third is intercepting before a lead fully disqualifies by adding a follow up question that gives them a chance to correct their answer or catch a mistake before it costs you a lead.
These are three advanced tactics that most PPL operators are not using and if you are throwing away disqualified leads right now, this episode will show you how to start getting something back from them.