What if the most important work in your Christmas business happens when Christmas is the last thing on anyone's mind?

In this episode, Heather and Lindsay dig into one of the most common questions new holiday designers and decorators ask: where do I find clients? The answer might surprise you — because Heather built a 26-year company, landed an 11-year resort account, and was literally gifted a book of 26 clients, all without a website, a logo, or a single business card.

This episode is all about the power of networking in the off-season — and getting strategic about it. That means knowing your target market before you start making connections, showing up in the right rooms (think hospitality conferences, realtor broker opens, luxury home builders, and yes, flower shops), and understanding that people hire personalities, not brands.

Heather and Lindsay break down the real difference between BNI, chamber of commerce events, and industry-specific associations — and why getting in front of five realtors beats getting in front of one. They also tackle the perfectionism trap: the idea that you need your branding, website, and business cards perfectly polished before you can put yourself out there. Spoiler — you don't.

Plus, they get into the bigger picture of what makes this business so uniquely freeing: the ability to choose your own ceiling. Whether you want six figures in six weeks and the rest of the year off, or you're ready to scale toward a million, this business can be built around your life — not the other way around.

And don't miss the mic-drop closer: your Christmas business isn't just income. It's a sellable asset.

The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

Choose Your Path:

Path 1: Become a certified decorator and join the designer-for-hire program

Path 2: Launch your own Christmas Business.

Explore both at ChristmasDesignInstitute.com

Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

Book your consultation with us now at ChristmasCallers.com