If you don’t know your WHY, you’ll simply blend in with the thousands of other people writing in your niche, and that’s a very bad thing!

This week, I’m sitting down with bestselling indie author, EJ Yerzack, to talk about one of the most overlooked steps any author should take early in their career, which is to discover your WHY.

What exactly do I mean by this? I mean, every author needs to figure out WHY they write what they write, why they want to share their story, and why they think they have a platform to tell it in the first place.

If you don’t know and lean into your WHY and figure out what sets you apart from all the other romantasy, rom com, or thriller authors (whichever genre you write in), you’ll blend in with the herd, and that is how you and your book get lost in the noise.

If you feel like no one is seeing or hearing you, no matter how many times you post or send emails, then, this episode is a MUST-LISTEN for you!

What You’ll Learn in This Episode

· Why it’s so important to figure out your “WHY” as an author

· How to determine your WHY and what is your unique selling point

· How EJ Yerzack gambled big on his WHY and how it paid off

· The steps you can take TODAY to figure out what makes you unique

THE CORE FRAMEWORK

Step 1: Understanding what it means to know your “WHY”

We’ll talk about why it’s almost impossible in 2026 to just be another writer of X genre and why figuring out your unique story and selling points is what will make you stand out from all the thousands of other authors writing in your space.

Step 2: Figure out your WHY and lean into it

Hear how EJ figured out a way to make his WHY loud and clear in a way that paid off big-time. He found a unique way to share his story and get the word out about his book, as well as making sure he stood out from everyone else. And it paid off in spades.

RESOURCES & LINKS

Learn More About Me: https://christinakaye.com/

Learn More About EJ & His Books: @indiebooktok

My Course (The Bestselling Indie Author Playbook): https://bit.ly/49HT4AB

My Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com

Find Me, Follow Me, DM Me on These Platforms:

TikTok: https://www.tiktok.com/@christinakayeofficial

Substack: https://substack.com/@christinakayeofficial

Facebook: https://facebook.com/christinakayeofficial

YouTube: https://www.youtube.com/@ChristinaKayeOfficial

LinkedIn: https://www.linkedin.com/in/christinakayeofficial/

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