Is AI about to replace your job—or finally unlock your real potential? In this episode of Performance Driven Living, Mark Young sits down with Eric Steigelfest, co-founder & CEO of PurePlay, an AI-powered media intelligence platform, to talk about what actually happens to work, education, and advertising when bots can do almost everything faster than humans.

They dig into the uncomfortable questions most people avoid:

• What do humans really do when AI can write, design, analyze, and even media-buy better than entire teams?
• Why Mark believes the smart are getting smarter and the checked-out are getting left behind
• How AI can either create brain atrophy… or feel like a real-life “limitless pill,” depending on how you use it
• Why degrees and traditional education may not matter the way they used to
• The new skill gap: prompt engineering, critical thinking, and the human relationship advantage

Eric breaks down how his world of AI-driven ad tech is changing media buying, creative testing, and performance marketing—while Mark pushes on the deeper human side: purpose, meaningful work, and what happens when 10 jobs collapse into one AI-augmented role.

If you’re a marketer, founder, agency owner, or just trying not to get steamrolled by the next wave of AI, this conversation will challenge how you think about:

• ChatGPT and other AI tools as collaborators, not just “tools”
• Why “busy work” is dying and thinking work is finally king
• How to stay relevant when everything that can be automated, will be

Listen if you’ve ever wondered:

“Where do I still have an edge when AI is everywhere?”

Connect with Eric

Search “PurePlay AI” to learn more about his AI-powered media intelligence work and platform. https://www.pureplay.ai/ Watch more episodes & subscribe:

https://www.youtube.com/watch?v=u2l4CI1X1q4&t=1426s

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