This week we’re playing a dangerous game: Buy It, Consider It, Kill It.

Rolex, Omega or Tudor? Breitling, TAG Heuer or Zenith? G-Shock, Timex or Swatch? And what happens when we start throwing the Rolex Submariner, Omega Seamaster and Tudor Black Bay into the mix?

Some watches are getting bought, some are getting considered…and some are disappearing forever.

We also get into Jordan selling another watch — this time to someone buying their first mechanical watch — and why seeing someone discover this hobby for the first time can bring back some of that excitement we sometimes lose as collectors.

Plus, are luxury watch brands falling behind when it comes to advertising? We talk YouTube, social media, traditional advertising, clickbait and whether brands like Rolex, Vacheron Constantin and AP really need to change the way they reach watch buyers.

And now it’s your turn.

BUY IT. CONSIDER IT. KILL IT.

Rolex / Omega / Tudor
Zenith / Breitling / TAG Heuer
G-Shock / Timex / Swatch
Omega Seamaster / Breitling Superocean / TAG Heuer Aquaracer
Rolex Submariner / Omega Seamaster / Tudor Black Bay
Tourbillon / Perpetual Calendar / Minute Repeater
Annual Calendar / Perpetual Calendar / Moonphase
World Timer / GMT / Dual Time
Stainless Steel / Titanium / Bronze
Swiss / Japanese / German
Patek Philippe / Audemars Piguet / Vacheron Constantin

Drop your picks in the comments — or give us your own three and make us choose.

And as always, if you enjoy hanging out and talking watches with us, like, subscribe and join us every Wednesday for another episode of Watch You Talkin’ About.