In this episode of West Coast Women Rising, JJ sits down with photographer Leigha Smith to talk about building a creative business with both artistry and strategy. Leigha shares her journey from managing her husband's social media to stepping into her own identity as a sought-after headshot, branding, and family photographer.

They unpack what it really looks like to create a "year-long content gallery" in a single shoot—planning locations, outfits, and image variety so entrepreneurs can show (not tell) their brand online. Leigha also talks networking with intention, early client-getting strategies (Facebook groups, collaborations, pop-up headshot events), and why authenticity matters more than ever in the age of AI images.

Plus, Leigha previews her 2026 goals, including a new collaboration called The Archetype Approach (leadership + style + photography) and expanding into larger corporate branding packages.

Topics Covered

• How Leigha found photography through composition + creativity

• Branding photos that support your content for the entire year

• The difference between "headshots" and true "brand storytelling"

• Networking as community (not desperation marketing)

• AI photos vs. real connection and trust

• 2026 plans: The Archetype Approach + corporate rebrands

Guest Info
Leigha Smith Photography http://leighasmithphotography.com (headshots • branding • family)
Find Leigha on Instagram/Facebook