In this episode of Whatcha Makin', Alex Duffey and Alex Adams pull back the curtain on one of the most stressful aspects of running a maker business: quoting custom projects. Alex Duffey shares his hard-and-fast formula for pricing (Material Cost x 1.3 for wear + Shop Rate x 2 for profit), while Alex Adams discusses his more exploratory approach, involving detailed client interviews, sketching, and the "all-upfront" payment model to weed out non-serious leads. They also dive into the infamous "F-Off price"—when to use it and why you should never lower your rates just to "get the job."

The hosts also catch up on their current "bench" status. Alex Duffey is prepping for Sasquatch Fest using ColorCore HDPE for the first time to create unique caution signs and catchall trays. He also details his foray into resin casting with silicone molds for his UFO lamps. Alex Adams is deep into holiday serving tray production, dealing with dull helical head jointer blades, and navigating the logistical nightmare of milling 11-foot-long sentimental walnut boards filled with hidden nails.

In "Whatcha Watchin'," the duo highlights incredible work from the community, including a Lord of the Rings popup book by Lyman Jeffrey and a high-stakes table restoration video by Johnny Builds. Plus, a science-nerd tangent on the Northern Lights and solar flares!