Growth as a Standard: Building It Into the DNA

A Conversation with Aspen Moulden

What does it mean to lead with growth—not as an initiative, but as a standard?

In this episode of Moving Forward: Conversations on Culture, Identity, Healing, and Hope, Linda Anderson sits down with Aspen Moulden, Chief Marketing Officer for Logitech for Business, for a direct and grounded conversation about leadership, decision-making, and building teams that consistently deliver.

Aspen brings more than two decades of experience across enterprise technology, SaaS, and collaboration platforms. Her career spans early-stage environments and global organizations, with a focus on turning strategy into execution and building marketing teams that drive measurable impact.

Throughout the conversation, Aspen shares how growth shows up in practice—from how leaders make decisions with incomplete information to how high-performing teams are built, aligned, and held accountable.

She also reflects on the influence of her experience as a college athlete, the role of instinct alongside data, and the importance of maintaining clarity and momentum as organizations scale.

A key idea from this conversation:

“Growth isn’t something you talk about—it’s something you build into how you think, how you lead, and how you make decisions every day.”

In this episode, we explore:

• What draws leaders to high-growth environments—and how to navigate them

• How to make decisions when the path forward isn’t fully clear

• The qualities that define high-performing individuals and teams

• What it takes to build and scale strong marketing organizations

• Where teams lose momentum—and how to improve alignment

• Common misconceptions about how marketing works today

• Lessons from leading initiatives like Logi Work on Wheels

• The role of mindset, discipline, and accountability in sustained growth

About Aspen Moulden:

Aspen Moulden is the Chief Marketing Officer for Logitech for Business, where she leads global marketing for enterprise hybrid work solutions. Her work includes brand, demand generation, partner and channel marketing, marketing operations, and program management.

She has spent over 20 years building marketing teams and driving growth across enterprise technology, SaaS, and collaboration platforms. Earlier in her career, she helped build the marketing team at BlueJeans, an early leader in cloud video collaboration, and later played a key role in scaling Logitech’s Video Collaboration business.

Aspen is also the founder of Aspen Inspired, a consulting firm focused on helping organizations build strong positioning, marketing infrastructure, and high-performing teams.

Closing Reflection:

Growth doesn’t happen by chance. It’s built into how decisions are made, how teams operate, and how leaders show up—especially when the path forward isn’t fully defined.

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Music by Maksym_Dudchyk from Pixabay

Podcast produced by Ury Gonzalez