Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

In this episode I’m joined by Vanessa Duran, Principal at Magda, a financial services firm supports founders with their tax and bookkeeping needs.

🎧 What You’ll Hear in This Episode:

• How she got an early exposure to a career in accounting through her mom’s job
• How she navigated imposter syndrome as a Latina working in finance in NYC
• Why motherhood encouraged her to pivot into entrepreneurship
• How she supports founders get clear on their business financials
• How to overcome the fear of facing your business financials and how they can be used as a tool for growth

👉 Hit play to learn how accounting concepts and bookkeeping don’t have to be scary, and can actually be simple and help your business scale

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Connect with Vanessa Duran:

Website: https://www.magdafinance.com/

Instagram: @magdafinance

LinkedIn: https://www.linkedin.com/company/magdafinance/

📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

Tiktok: / thefirstgenmentor

Instagram: / gigithefirstgenmentor

LinkedIn: / giovannagonzalez

#GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips