Are microbrand watches actually innovating... or are they simply making the features we already love more affordable?

This week we're diving into one of the biggest questions in modern watch collecting.

We debate whether true innovation comes from brands like Rolex, MB&F and Christopher Ward, or whether microbrands are changing the industry by offering incredible value, better bracelets, micro-adjust clasps, unique dial designs and a closer connection to collectors.

Along the way we also chat about:

* Christopher Ward and the Bel Canto

* MB&F and some of the wildest movements in watchmaking

* Rolex innovation

* Zelos, Erebus, Venezianico, Makoto and other standout microbrands

* Why premium watch straps matter

* The AliExpress straps we've been using

* Smartwatch Dick's Nitpicks (including some self-inflicted corrections!)

So... where do you stand?

Do microbrands truly innovate, or do they simply perfect what the big brands create? Let us know in the comments!

AliExpress watch straps shops Alex has purchased from:

https://www.aliexpress.com/store/1104069427?spm=a2g0o.order_list.order_list_main.118.54dd1802NJUUau

https://www.aliexpress.com/store/912496110?spm=a2g0o.order_list.order_list_main.61.54dd1802NJUUau

https://www.aliexpress.com/store/1103887791?spm=a2g0o.store_pc_home.pcShopHead_2009425483311.0&sortType=bestmatch_sort

Sunrex Watches:https://sunrexwatches.com/?sca_ref=11448014.Otlqdb50ZY

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