Summary

In this episode, Dr. John Reuter and Dr. Kendall Price explore the essentials of chiropractic marketing, SEO, and digital presence. They discuss how to interpret Google analytics, optimize websites, and leverage AI tools to attract more patients effectively.

Key topics

Google Analytics and Search Console insights

Optimizing Google My Business profile

Website SEO and content strategy

Importance of reviews and local SEO

Using press releases and backlinks for authority

Conversion rate optimization (CRO) tactics

The role of AI in local search and branding

Website design as a digital reputation

Actionable steps for digital improvement

Titles

Mastering Chiropractic SEO and Digital Marketing

How to Use Google Analytics to Grow Your Practice

Sound bites

"Reviews hold the most weight for authority."

"Your website is your virtual business card."

"Invest in your practice like you invest in the stock market."

Chapters

00:00 Introduction to Chiropractic Marketing and SEO

03:14 Understanding Google Analytics and SEO Basics

05:07 The Importance of a Well-Optimized Website

06:55 Leveraging Local SEO and Reviews

10:07 Conversion Rate Optimization Strategies

12:47 The Role of Action in Patient Engagement

16:11 The Digital Footprint of Chiropractic Practices

21:05 Closing Thoughts on Marketing and SEO

23:13 Episodes Outro.wav

Resources

Google Search Console - https://search.google.com/search-console/about

Google Analytics (GA4) - https://analytics.google.com/analytics/web/

Google My Business - https://www.google.com/business/

Press Releases for SEO - https://moz.com/blog/press-release-seo-strategies

Keywords

Chiropractic marketing, SEO, Google Analytics, AI, website optimization, local search, Google My Business, reviews, digital footprint