In this episode of Lead Through It, hosts Jada and Kim sit down with Caroline Pennington, a powerhouse in the world of executive recruitment and personal branding. Caroline shares her journey from placing entry-level temporary employees to working with Fortune 500 boards and C-suite executives.

Throughout the conversation, the trio explores:

• The LinkedIn "Secret Sauce": How Caroline grew her following from zero to over 13,000 in two years and the specific strategies she uses to grab the attention of high-level decision-makers.
• The Art of the "Un-Salesy" DM: Why simple, sincere outreach is more effective than automated pitches.
• Navigating the Side-Hustle Transition: Tips for starting a business while working a corporate job, including how to communicate with your current employer and managing "moonlighting" policies.
• Embracing the "Suck": A candid discussion on why you must be okay with being imperfect when you first start out.

Whether you are an aspiring entrepreneur, a senior leader, or looking to supercharge your professional presence, this episode offers actionable wisdom on building a brand that resonates.

If today’s conversation resonated, connect with us and be part of the community of leaders who refuse to lead alone.

JadaWillis.com | KimAndrewsCoaching.com

Jada@jwillisconsulting.com | Kim@kimandrewscoaching.com