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I just got back from the Women in Travel Summit (WITS) in Chattanooga and I have SO much to share with you.

From building an irreplaceable brand to owning your lane and stop trying to be better than everyone else, the takeaways from this event are ones you're gonna wanna scribble down.

I am spilling all the notes I took straight from a Pinterest insider on trends, boards, Gen Z travel behavior, and why your pins need a good strategy behind them.

If you have been sleeping on Pinterest as a marketing tool for your travel business, this one is going to wake you up, like it did for me.

Questions this episode answers:

• What is the Women in Travel Summit and is it worth attending?
• How can travel advisors use Pinterest to get more clients?
• What are the biggest Pinterest trends for travel in 2026?
• How do travel advisors find their niche and stand out from the competition?
• What content should travel advisors be creating to attract their ideal clients?
• How far in advance should travel advisors be planning their Pinterest content?
• Why is Gen Z an important audience for travel advisors on Pinterest?
• What do retreat planners need to know before selling group travel experiences?
• How can travel advisors use storytelling to market their business on social media?
• What are the best Pinterest board strategies for travel advisors?

Enjoy and take action!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website: https://strategictravelentrepreneurpodcast.com/everything/

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Email:
rita@steeryourmarketing.com