I've got news for you: if you’re doing your own marketing for your small business, then whether you like it or not, you’re a content marketer.

And after nearly nine years in content marketing, I’ve seen one thing consistently separate the people who grow from the people who burn out.

It’s not flashy tactics or chasing trends; it’s faithful, consistent content built on a real plan. Today I’m sharing the seven practical steps I actually use to plan my content without overcomplicating it.

Grab a notebook and listen in, because this is something you can implement today.

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