Mike Pearson, Senior Vice President of Christopher Ward North America, joins the Watch You Talkin’ About podcast for an in-depth conversation about one of the most talked-about, innovative watch brands in the industry today.What started as a discussion about the limited-edition Pan Am watch at the Vancouver Timepiece Show eventually led to us sitting down with Mike in Calgary to talk about the history, massive growth, and future of Christopher Ward. From their pioneering direct-to-consumer microbrand roots to achieving global luxury horology status, we break down what makes CW a powerhouse.Whether you're a longtime Christopher Ward fan, a dedicated microbrand enthusiast, or just love hearing the fascinating stories behind great watchmaking, this is a conversation you won't want to miss.Watch You Talkin' About is your weekly watch podcast diving into watch collecting, luxury timepieces, microbrands, and the amazing people behind the brands.Subscribe for new episodes every single week: https://www.youtube.com/@watchyoutalkinabout?sub_confirmation=1CONNECT WITH US & SHOW LINKSVisit Christopher Ward: https://www.christopherward.com/C63 Sealander Extreme GMThttps://www.christopherward.com/int/C63-Sealander-Extreme-GMT/C63-41AGM4-S0KK0-NOX.htmlFollow Mike Pearson on Instagram: https://www.instagram.com/mikepearson6Follow Watch You Talkin' About on Instagram: https://www.instagram.com/wytapod All other linkshttps://linktr.ee/Wytapod00:00 Eating Crow: A Change of Heart01:07 Meet Mike Pearson: The Man Behind Christopher Ward02:58 Wrist Check: Personal Connections to Watches10:34 Opening New Showrooms: Expanding Christopher Ward's Reach18:22 Micro Brand or Not? The Evolution of Christopher Ward23:47 The Evolution of Christopher Ward Watches30:21 Community Engagement and Customer Experience35:31 The Belcanto Phenomenon41:13 Building Connections in the Watch Community