Ep. #203 Why Women's Lacrosse Is the Next Big Opportunity in Sports, ft. Charlotte North

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Ep. #203 Why Women's Lacrosse Is the Next Big Opportunity in Sports, ft. Charlotte North

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In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse.

A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.

Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success.

In this episode, hear about:

🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape
📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse
📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today

As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports.