Ep. #202 How UPSHOT Is Creating More Opportunities in Women's Basketball ft. Donna Orender & Taj McWilliams-Franklin

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Ep. #202 How UPSHOT Is Creating More Opportunities in Women's Basketball ft. Donna Orender & Taj McWilliams-Franklin

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In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.

Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up.

In this episode, hear about:

🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball
⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game
📈 Why the growth of women's basketball is about abundance, not competition

Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them.