Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson

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Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson

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In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.

LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.

Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.

In this episode, hear about:

🏀 Why the WNBA's success has been 30 years in the making – not something that happened “overnight”
📺 How greater media investment & visibility transformed women's basketball
✨ Why the stories of women athletes off of the court matter just as much as what happens on the court

As LaChina explains, investing in women's sports is ultimately an investment in women everywhere.

When we invest in women's sports, we're not just growing leagues – we're expanding what's possible for women across every industry.