Ep. 20 | Beyond the Label: Made in Italy, Italian Identity, and the Stories We Tell - Chat with Patrizia La Daga
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Ep. 20 | Beyond the Label: Made in Italy, Italian Identity, and the Stories We Tell - Chat with Patrizia La Daga
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In this episode, we dive deep into one of the most iconic and complex expressions of Italian identity: Made in Italy.
Is it just a label? A global brand? Or a cultural mission?
To explore this, I’m joined by journalist, storyteller, and cultural ambassador Patrizia La Daga, founder of Italiani Ovunque and International Network Development for the Made in Italy Community. Speaking to us from Barcelona, Patrizia shares her perspective on what Made in Italy means today, the challenges of representing Italian excellence abroad, and the importance of protecting the values behind the label — beyond marketing, nostalgia, and cliché.
We talk about:
What “Made in Italy” really represents in 2025
The gap between Italy’s image and reality
Why storytelling is key to cultural identity
The role of the diaspora in promoting Italian values globally
How institutions could do more to support Italian talent
If you're passionate about Italian culture, branding, soft power, or simply want to understand modern Italy from a fresh and global point of view, this episode is for you.
📚 Check this out:
🔹 Patrizia's Book: Quando potevamo ballare per strada – A powerful dystopian novel by Patrizia La Daga about memory, identity, and cultural loss in a future where freedom no longer exists.
💬 Let’s keep the conversation going!
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