Think the Christmas business is all tinsel and tree skirts? Think again. The money moves happen long before September.

In this episode, Heather and Lindsay break down exactly what a successful holiday decorator should be doing right now — in the off-season — to set themselves up for a profitable, organized, and stress-free Christmas season. From taking deposits in January to shopping the design markets in Las Vegas, Dallas, and Atlanta, Heather pulls back the curtain on how she forecasts her entire season months in advance and why July is her personal "point of no return."

They also dig into the commercial side of the business — resorts, casinos, venues — and why Q1 and Q2 are the perfect time to get your name on their radar (spoiler: your competitor already is). Lindsay shares what's happening behind the scenes at Christmas Callers and why the follow-up is where the real money lives.

Plus — if you're brand new to this world and wondering where to even start — Heather lays out the two clear paths inside the Christmas Design Institute: the business route and the designer route. Because sometimes the smartest first move is just getting on someone else's crew and learning the ropes.

Whether you're a seasoned decorator scaling to seven figures or someone who just discovered this industry exists, this episode will have you rethinking what "off-season" really means.

In this episode:

• Why Heather starts booking clients in January — and the incentive that makes it work
• How to shop design markets like a pro (and use that content to sell your clients)
• The July forecasting benchmark every holiday business owner needs
• Commercial clients vs. residential: what's different and what pays more
• Two ways to get started with the Christmas Design Institute
• What Christmas Callers does and who it's really built for

The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

Choose Your Path:

Path 1: Become a certified decorator and join the designer-for-hire program

Path 2: Launch your own Christmas Business.

Explore both at ChristmasDesignInstitute.com

Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

Book your consultation with us now at ChristmasCallers.com