『Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client — and Never Looked Bac』のカバーアート

Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client — and Never Looked Bac

Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client — and Never Looked Bac

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Andy Middleton is a pioneering force in sustainability, ecologic thinking, and biomimicry - and he happens to be based in one of the most breathtaking corners of the world: St Davids, West Wales. As founder of the TYF Group, co-creator of the World Freestyle Kayaking Championships, and a key contributor to Wales' groundbreaking Future Generations Act, Andy has spent decades helping individuals, communities, and businesses think - and act - differently.

In this conversation, we explore how growing up on the Pembrokeshire coast shaped his worldview, why he believes shareholder capitalism is in its "death days," what biomimicry and ecologic thinking can offer a world in crisis, and why the most powerful conversations happen not in boardrooms but in nature.

We also dig into the DO Lectures, the dangers of AI singularity, legacy, family, and what it truly means to be a maverick.

🌊 Topics covered:

  • Growing up in St Davids & founding TYF
  • Coasteering, kayaking & being #2 in the world
  • From adventure business to sustainability pioneer
  • The Future Generations Act & Wales as a global model
  • Biomimicry, ecologic thinking & the rules of physics
  • The DO Lectures & community on the edge
  • AI, singularity & upgrading our "maverick quotient"
  • Legacy, George Bernard Shaw & being "fully used up"


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