Ep 156: Why Most Agencies Stay Small And the Hard Decisions That Actually Create Growth | Eric Rausch & Feras Khouri of New Standard Co.
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Ep 156: Why Most Agencies Stay Small And the Hard Decisions That Actually Create Growth | Eric Rausch & Feras Khouri of New Standard Co.
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Summary:
Most agencies don't stay small because they're bad at marketing. They stay small because they're solving the wrong problems.
In this episode, I sat down with Eric Rausch and Feras Khouri to unpack how they built one of ecommerce's fastest growing retention agencies by making uncomfortable decisions that most founders avoid.
Takeaways:
- Why your lowest-paying clients are often the biggest bottleneck to growth.
- The pricing mistake that almost cost them their biggest opportunity and how tripling their fee closed the deal.
- The "Layer Two Metrics" philosophy that goes far beyond opens, clicks and email revenue.
- Why hiring more people isn't the answer if you're still doing low-value work every day.
- The unexpected advantage of having founders with completely different skill sets.
- The framework they use to build trust with enterprise brands before talking tactics.
- How they built a premium agency without competing on price.
Check out Eric & Feras here at:
New Standard Co.
Watch: Free Training - How to Build a Sellable Agency
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