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What does it actually take to build a real estate business from zero in a brand-new city, with a newborn at home, during a global pandemic?

Alley Buscemi did exactly that. She's now a principal at AlleyCo Homes at Compass in Raleigh, NC, and her path to getting there is unlike anything you've heard before. We're talking Grateful Dead stickers in Whole Foods parking lots, windshield notes that converted six months later, and a hot pink brand that was called "too loud and too feminine," until it became her biggest advantage.

In this episode, Alley and Shawn dig into the creative prospecting strategies that got her first deals when she had no sphere and no network, the emotional intelligence skills that now win her listings, how she built a personal brand so specific it repels the wrong clients and magnetizes the right ones, and why YouTube has become her single most powerful lead generation tool.

This is a masterclass in differentiation, authentic marketing, and building a business on genuine human connection.

In this conversation:

• Why asking questions beats pitching every single time
• How to use your personality as a prospecting tool
• The branding exercise that defined Allie Coe Homes
• How to inoculate objections before they come up
• Why being honest about pricing wins more listings than inflating numbers
• The mentor outreach strategy that gets responses in 30 minutes
• How YouTube generates warm leads who already like you before you speak

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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.

Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.

Watch the full episode on: https://www.youtube.com/@realtor180/videos

Connect with Us:
Follow us on Instagram @shawn__kunkler

For inquiries and collaborations, contact us at hello@homewardassoociates.com

Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...