In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility.

Key Takeaways

• Earned media is crucial for brand visibility.

• Building relationships with journalists is key.

• Start with smaller publications to build credibility.

• Local media can be a great starting point.

• Reverse engineering helps in crafting effective pitches.

• Frequency of outreach is essential for success.

• Budgeting for PR campaigns requires careful planning.

• Expectations should be managed realistically.

• Social media platforms can enhance digital PR efforts.

• Good content is the foundation of successful PR.

Podcast Highlights

00:00 Introduction to Digital PR and Earned Media

02:25 Building Relationships for Earned Media

05:05 The Process of Pitching to Journalists

07:49 Leveraging Seasonal Trends in PR

10:21 Frequency and Budgeting for Digital PR Campaigns

12:56 Managing Expectations in Digital PR

16:14 The Role of Social Media in Digital PR

21:32 Creating Quality Content for Visibility

25:52 Conclusion and Key Takeaways

Guest Website Info:

• Name: Natalie Severt

• Role: Director, Marketing at Intelligent Relations

• Website - https://intelligentrelations.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com