『Ep 141: Is Now a Good Time to Start a Private Practice as a Therapist?』のカバーアート

Ep 141: Is Now a Good Time to Start a Private Practice as a Therapist?

Ep 141: Is Now a Good Time to Start a Private Practice as a Therapist?

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Should You Start a Private Practice Now? Navigating Therapy Trends, Burnout, and Big Tech in 2026This episode of The Therapist Mom Podcast is packed with actionable insights to help you weigh whether now is the right time to start your own therapy private practice—even in the midst of big tech disruption, insurance headaches, and collective burnout. If you’ve been losing sleep over questions like, “Is it even possible to launch a practice in this climate?” or feeling stuck on how to confidently chart your own path outside of big box platforms, you’re exactly where you need to be.As a therapist, coach, mom, and someone who’s navigated both agency work and private practice (while juggling all the things—kids, military moves, and meltdowns), I know first-hand that clarity, community, and simple strategy can make all the difference. In this episode, I’m breaking down the realities of today’s therapy landscape with warmth and honesty—so you can make informed decisions without the pressure or the fluff.What You’ll Learn in This EpisodeUnderstanding the Impact of Big Tech Platforms: Why BetterHelp, Talkspace, and other corporate-backed therapy options are everywhere—and how to think about your role (and value) in an overcrowded market.Practical Strategies for Building a Values-Driven Practice: How to prioritize your own autonomy, decide on a niche, set fees, and build relationship-based referrals in a way that fits your real life, not someone else’s playbook.Mindset Shifts to Move Past Fear and Burnout: Actionable steps (and tough truths) on choosing between employment with therapy platforms versus fully owning your unique, flexible practice—and why it’s okay to start small or change course.Episode Timestamps00:02 Introduction—acknowledging the anxiety and uncertainty in today’s world for therapists and moms considering private practice.02:15 The rise of big tech therapy platforms and what it means for new solo practitioners.06:20 Why you’re not actually “competing” with big box therapy companies (and where you DO fit into the market).10:20 How to carve your niche, get clear on your values, and create a practice that fits your life and clients’ real needs.14:50 Understanding the difference in autonomy, compensation, and control between working for a platform and building your own business.20:24 Mindset work: making big decisions from a place of clarity, not fear—and practical resources to help you start.Top Takeaways on Starting a Private Practice in 20261. Navigating Big Tech’s Impact on TherapyLet’s break this down: The therapy field is flooded with venture-backed platforms plastering ads everywhere. They dominate Google rankings—not because they’re better, but because they’re paying for visibility. While it can feel intimidating, remember: their business model is about scale and corporate profit, not personal connection. Your superpower as an individual provider? Real relationships, unique expertise, and genuine connection that clients are craving.2. Building a Values-Driven, Niche PracticeHere’s how you can start implementing this TODAY:Step 1: Decide on the population you want to serve and get crystal clear on your niche, even if it feels scary (trust me, it’s less risky than being a generalist in today’s saturated market).Step 2: Focus on relationship-based referrals. Use real-life connections and strategic networking over paid ads or crowded directories. (Grab my free Comprehensive Connecting Networking Guide—link below—for plug-and-play scripts!)Step 3: Pro tip—Start from your needs, not industry “shoulds.” Get clear on your personal take-home income requirements, structure your fees accordingly, and design your practice to fit your life (not the other way around).3. Avoid These Common Pitfalls When Starting Your PracticeWe all make mistakes, but let’s save you the headache. Here’s what NOT to do:Mistake 1: Chasing every shiny object, new marketing trend, or trying to mimic big tech therapy companies.Mistake 2: Getting paralyzed by fear of “doing it wrong.” It’s better to take small, intentional steps and course-correct as needed.Mistake 3: Relying solely on directories or platform referrals—those assets and relationships aren’t really yours. Focus on building your own.Resources Mentioned in This EpisodePrivate Practice Blueprint Workbook (free, to start mapping your goals and structure)Join us for Therapist Mom Networking Meetup — a casual space to connect with other therapist moms, share what’s working in your practice, talk through challenges, and build real community. No pressure, no pitching — just support and connection. Register at https://www.raisedtoempower.com/networking💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period⭐️ Follow on Instagram @...
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