『Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1』のカバーアート

Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1

Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1

無料で聴く

ポッドキャストの詳細を見る
General Episode Description:In this episode of Selling Intelligence, Denis Scott, Chief Marketing Officer at Laradin, joins Mark Petruzzi and Alan Rudolph to explore one of the biggest questions facing business leaders today: how do you measure whether AI is actually delivering business value?Drawing from his experience leading marketing at companies like OpenTable, Lyft, SurveyMonkey, and Fanatics, Denis explains why AI adoption is no longer enough. Organizations now need visibility into how AI is being used, where it creates measurable outcomes, and where it introduces unnecessary complexity. The conversation explores the challenges of measuring AI investments, hidden AI costs across organizations, and how executives can connect AI usage directly to business performance.What You’ll Learn:Why AI adoption alone is no longer a meaningful success metricHow organizations can connect AI usage to measurable business outcomesThe hidden AI costs most companies fail to trackWhy measuring AI proficiency matters more than measuring adoptionHow AI improves workflows when applied to the right business processesCommon mistakes organizations make when introducing AI into daily workWhy executive teams need visibility into enterprise wide AI usageHow AI measurement helps boards, CFOs, and executives make better investment decisionsKey Topics:AI measurement and ROIEnterprise AI adoptionAI proficiency versus adoptionHidden AI costsAI workflow optimizationMarketing leadershipExecutive decision makingAI governanceBusiness outcomesAI productivity measurementBoard reportingEnterprise technology strategyGuest Spotlight: Denis ScottDenis Scott is the Chief Marketing Officer at Laradin, an AI execution intelligence company focused on helping organizations measure AI adoption, productivity, and business impact. Prior to Laradin, Denis held senior marketing leadership roles at OpenTable, Lyft, SurveyMonkey, Fanatics Betting and Gaming, CharterUp, and other leading technology companies, where he built data driven marketing organizations and enterprise growth strategies.Resources & Mentions:LaradinComscoreOpenTableLyftSurveyMonkeyFanatics Betting and GamingCharterUpAI execution intelligenceAI ROI🎧 Listen now and follow Selling Intelligence for more conversations with today’s leading revenue executives, AI innovators, and GTM leaders. Subscribe wherever you get your podcasts.Mark Petruzzi (00:00)Welcome to Selling Intelligence. I'm Mark Petruzzi.Alan Rudolph (00:03)And I'm Alan Rudolph.Mark Petruzzi (00:04)Every company we work with has the same exact story right now. Budget is improved, tools rolled out, adoptions declared a win in some sort of a board deck, and almost nobody can tell you with real data whether any of it has moved the business at all.Alan Rudolph (00:22)Our guest built his career on the marketing side of some of the biggest consumer brands in tech, and now he's on the other side of that exact problem. Dennis Scott spent over 20 years leading marketing at Open Table, Lyft, SurveyMonkey, and Fanatics Betting and Gaming, and most recently served as CMO of Charter Up. He's now CMO of Laradin, an AI execution intelligence company built by the team that created the original.Digital Measurement Infrastructure at ComScore. Dennis, welcome to Selling Intelligence.Denis Scott (00:56)Hi everybody and Alan and Mark, thank you so much for having me. Excited to be here.Mark Petruzzi (01:00)Excellent. So we'll jump right into topic one. it and it's entitled From Consumer Marketplaces to AI Measurement, Dennis's Plant Path to Laradin. So, Dennis, you spent your career building brands people trust. they trust the the those companies with their money and their time. Companies like Open Table, Lyft, SurveyMonkey.What did you see that pulled you towards an enterprise AI measurement company at this point in your career?Denis Scott (01:27)Yeah, I think I've had the fortune of working for some great brands throughout my career, which has been an incredible experience. But one of the things that, as a marketing leader, you're always accountable for is really the the measurement, given that you're you're usually one of the largest line items on a PL. And as we all know, this AI explosion three years ago, none of us were really living in this world. And nowIt's sort of the topic of the day every day, every and so as a marketing leader, one of the problems I saw was this is really hard to quantify and understand. And how do we how do we figure this out? And so when I learned and heard about Laridan and the team that was running it, I almost ran to it living here in the Bay Area, being surrounded by this AI challenge and opportunity.To know that somebody is actually solving how do I think about this? How do I understand this? And how do I communicate this to leadership, to boards, to investors?Alan Rudolph (02:26)Awesome. great intro, Dennis. So Laridan's entire pitch is built on radical honesty. Love that comment about what'sDenis ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません