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Ep 130: How to sell creative services

Ep 130: How to sell creative services

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 Subtitle:  When you think about creativity, you typically think of painting, poetry, or some other art form. The truth is, creativity is in everything; whether it’s a design, a color scheme, or a plan of action. In business, creativity can be your secret weapon to success. The hard part is convincing others that it’s a weapon, not a hindrance. In this episode, we break down practical ways to market creative as well as the importance of communication, conviction, the true meaning of a brand, breaking stereotypes, and more in this week’s episode.    Summary: In this episode, the guys delve into the topic of creativity in the workplace and explore its importance and practical value in business. Bob opens the discussion by asking whether being creative makes one a better business person and whether creativity is essential for success. Ken responds by discussing the importance of leveraging creativity and how it can create value. He breaks down practical ways to use creativity to drive business elements and highlights its power in generating practical results. Brad joins the conversation by emphasizing the true meaning of a brand, which is not just a logo or brand colors, but a promise. He explains how creativity can elevate and express that promise, emphasizing the importance of backing up the brand with logistics, practical elements, and product execution. Bob adds to this by stressing that without the practical elements to back up the brand, it loses its value. The guys then discuss how creativity can impact and improve areas of our lives on a personal level. They talk about the importance of breaking down the existing stereotypes about creativity and shifting one's mindset to embrace creativity as a valuable skill. They emphasize that creativity is not limited to artistic endeavors but can be applied in all aspects of life, including problem-solving and decision-making. The conversation then shifts to marketing creative services effectively. Ken asks the guys if they have any strategies or thoughts on how to do so. Bob answers by emphasizing the importance of communication and interpreting branding, marketing, and strategy in a language that the client can understand. Brad adds to this by discussing the importance of understanding the customer journey and how a brand makes them feel. The guys also discuss the importance of backing up a rebrand with fulfilled promises and how communicating the value of creativity is crucial in effectively marketing creative services. They acknowledge the challenges of marketing creative services and stress the importance of communicating their value. In conclusion, the guys close with a quote by Maya Angelou, "people don't remember what you said or what you did. They remember how you made them feel." This quote highlights the importance of the emotional impact that creativity can have and how it can leave a lasting impression. Overall, the episode emphasizes the practical value of creativity in business, personal growth, and marketing creative services effectively. Top 3 Curtain Pulls in this episode:    Keep your promises. Keeping your promise is crucial in building a successful brand. If your brand promise is not backed up with logistics and practical elements, then it has no value at all. Failing to deliver on your promise can damage your reputation, reduce customer loyalty, and ultimately harm your bottom line. It's crucial to ensure that you're consistently delivering on your brand promise by aligning your creative strategy with practical elements and focusing on delivering an excellent customer experience. “Your brand is not your logo, it's not your brand colors. A brand is a promise. A promise is elevated and expressed through creativity.” Communicate value. Communicating value is crucial when marketing creative services. To effectively communicate value, focus on the client's issues and frame them in a way that they'll understand. By approaching marketing from a communication perspective and using common language, you can build trust and establish a level playing field. It's also important to understand your customers' journey and tailor your messaging to resonate with them. Ultimately, focus on being clear, concise, and compelling in communicating the benefits of your creative services. “I always approach it from a communication perspective. Because most people understand that you're kind of on a level playing field. And if you can reinterpret branding, marketing, strategy, all of that and put it into common language of communication, I think you'd then you're on that's how you can sell that a lot better.” Find your conviction. Finding conviction is crucial in the creative industry. It involves having a deep belief in your creative abilities and the value of your work. To find your conviction, collaborate with like-minded individuals, define your brand, and be true to your values. Trusting your instincts, taking risks, and creating ...

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