Darryl Praill was asked to write his own obituary in the middle of his marketing career and the impact this had on him still shapes his leadership style today. As CMO of Agorapulse, Darryl teaches the importance of branding and public perception to everyone that he leads, but today we find out how he carefully curated his own self-image as a CMO.

In this episode we figure out why Darryl reluctantly takes on the role of “the bad guy” for a lot of people in his life. We talk about how the struggles that he’s had with his wife and kids have manifested in his professional life and what lead him to have a nervous breakdown at what seemed like the peak of his professional career.

Today we learn why the good guy pretends to be the bad guy, in order to help people.

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1:36 - Who is Darryl Praill?

4:19 - Why Darryl thinks people call him a "d*ck"

10:25 - Holding people accountable in relationships

16:37 - How Darryl learned a new skill set that was the complete opposite of his natural tendencies

20:43 - The mask that Darryl wears

22:32 - How Darryl met his wife & the impact she's had on his life

24:46 The challenges that Darryl's family have faced

27:24 - Salesloft Ad

28:44 - Bryan's recap of the conversation so far

29:45 - Darryl's take on sales and marketing

31:12 - How Darryl was driven to a nervous breakdown

37:17 - The current version of Darryl and how he's spending his life

40:00 - Darryl’s "Why"

46:12 - Is Darryl happy?

47:23 - Wrap up

48:28 - Darryl gets his own back on me

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Darryl’s LinkedIn: https://www.linkedin.com/in/olliesharpe

Darryl’s Twitter Handle: @ohpinion8ted

Bryan’s LinkedIn: www.linkedin.com/in/bryanmulry