What does it actually take to grow an agency without becoming the bottleneck?

In this episode, Nick sits down with Silvio Perez, founder of AdConversion, to discuss how he transformed his agency from a founder-dependent business into a scalable operation, all while launching an education platform and a SaaS product. Rather than focusing on the latest marketing tactics, the conversation dives into the operational systems, leadership habits, and accountability frameworks that allowed the agency to nearly double in size while freeing Silvio from the day-to-day work.

Silvio shares how implementing clear scorecards, accountability, leadership development, and structured onboarding helped shift his role from constantly rescuing his team to coaching them. Instead of spending 40+ hours each week inside the agency, he now spends just 6–10 hours on high-leverage activities, allowing him to focus on growing the business rather than simply running it.

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