In this episode, we’re diving deep into one of the most important decisions every lash artist faces — how to price your services. Should you offer a tiered pricing menu with classics, hybrids, and volume sets at different price points? Or should you niche down and focus on one signature style to position yourself as the go-to expert?

We’ll break down the pros and cons of both strategies, share real-world examples of lash artists who’ve succeeded with each approach, and explore how to make sure your pricing reflects your skill, time, and brand vision. You’ll also learn how to avoid getting stuck with clients who only book your lowest-priced sets, and practical tips for building a menu that attracts your ideal clientele — while keeping your profits healthy.

If you’ve ever felt unsure about how to price your lash services or wondered which model will help your business grow, this episode will give you the clarity and confidence to choose the path that fits you.

💡 What You’ll Learn:

• The difference between tiered and niche pricing

• How to decide which approach aligns with your goals

• Real-world examples of both pricing strategies

• How to encourage clients to upgrade to higher tiers

• Ways to protect your time, energy, and profitability

✨ Tune in to discover which pricing strategy can help you build a sustainable, profitable, and passion-driven lash business.