In this episode of Friendors, host Shawn Miller sits down with Esther Moerman to unpack how mindset, energy, and genuine human connection can shape a wildly successful wedding photography brand.

Esther shares her journey from shooting weddings for free and learning through "YouTube University" to becoming a sought-after destination wedding photographer. She opens up about building confidence, showing up authentically online, and why making people feel something matters more than chasing perfection behind the camera.

This conversation is great for photographers, wedding vendors, creatives, and entrepreneurs who want to stand out, attract aligned clients, and build a business rooted in passion and purpose.

• How Esther built her photography brand through energy and connection
• The role of mindset in creative business growth
• Why client experience drives referrals and longevity
• How social media and authenticity fuel brand visibility
• Lessons from scaling a wedding photography career
• Advice for photographers starting (or restarting) their business

Esther Moerman is a Canadian and destination wedding photographer known for her high-energy presence, emotional storytelling, and people-first approach to photography.

YouTube: https://www.youtube.com/@esthermoermanphoto

Instagram: https://www.instagram.com/esthermoermanphoto

Website: https://esthermoermanphoto.ca

TikTok: https://www.tiktok.com/@esthermoermanphoto_

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