You've seen the posts. The doom scrolling. The videographers convinced that content creators are going to make us redundant and that the industry is on a one-way trip downhill. This week Danny and Jason tackle the question head on: are we cooked?

The honest answer is no. But the longer answer is more interesting than that.

They dig into why the rise of content creators has felt so destabilising so quickly, and why that speed of change is actually the real issue rather than the change itself. Jason lays out why content creators hit our biggest weakness directly, the delivery time problem that the wedding industry has quietly ignored for years, and what videographers can actually do about it right now. Danny talks through the generational shift happening in the couples getting married, why Gen Z wants something different from what millennials did, and what that means for the style of work you're putting out.

They also get into how platforms come and go, why Facebook leads have already dried up for most people, and why Instagram will eventually go the same way, so building your business on one platform is always going to be a risk. Plus, what AI might do to all of this over the next five to ten years.

The conclusion isn't panic. It's a prompt to look honestly at whether your work has actually evolved with the times, because the videographers who are struggling right now are largely the ones who haven't changed what they're putting out. Embrace the shift or resist it, but only one of those options has a future in it.

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Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings