Summary

In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down a real-world case study to show how academy owners can use their numbers to actually grow their business. Instead of guessing what to fix next, this episode walks through how to interpret your metrics, set realistic targets, and make better decisions based on what’s actually happening inside your gym.

JP covers how to reduce churn, improve conversions, and reverse engineer your growth goals using simple math. If you’ve ever felt stuck or unsure what lever to pull next, this episode gives you a clear, practical framework to move forward with confidence.

Key Topics

• How to read your gym’s numbers and understand your true growth potential

• Why churn is one of the most important metrics (and how to reduce it)

• Improving lead → trial → member conversion rates

• Cost per lead vs cost to acquire a customer (CAC)

• Using Google reviews to build local trust and authority

• Simple, consistent marketing strategies that actually work

• Reverse engineering growth targets using real data

• Onboarding and communication strategies to improve retention

• Community events and engagement to reduce drop-off

• Setting realistic expectations for growth (120–150 students and beyond)

• Balancing growth with sustainability and avoiding burnout

Resources & Links

Want help identifying what to fix in your academy and building a clear plan for growth?

Book a free Growth Engine Audit here:
https://link.growjitsu.com/widget/bookings/bjjgrowthengineaudit