In this heartfelt and inspiring episode of First to Thrive, Nicole Cruz sits down with John McCartney, APR — a seasoned PR pro, founder of JMAC PR, and a proud Filipino American leader paving the way for the next generation of publicists.

John shares his unconventional path from aspiring engineer to successful public relations executive, reflecting on how storytelling, cultural pride, and a willingness to pivot shaped his career. Together, Nicole and John explore how PR is more than media coverage — it's about reclaiming narratives, building trust, and showing up with authenticity.

They also dive into the importance of AANHPI representation in media and leadership, what it means to mentor when you didn’t have one, and why choosing a joyful path — even if it’s unconventional — is not just valid, but powerful.

Whether you’re curious about PR, navigating your own nonlinear career, or simply need a reminder that your joy and culture are assets, this episode is for you.

What You’ll Hear in This Episode:

• How John’s love of storytelling led him to PR

• What it means to change career paths without shame

• How representation in PR can prevent tone-deaf narratives and create deeper impact

• Advice for anyone exploring an unconventional career path
  
  

Links & Resources:

• Learn more about JMAC PR

• Public Relations Society of America (PRSA) Los Angeles chapter: https://prsala.org/
  
  

Let’s Stay Connected:
If John’s story resonated with you, especially as someone navigating identity, career shifts, and representation, check out Nicole’s 1:1 coaching program Align, created for high-achieving women ready to center themselves in how they live and lead. Learn more here → https://nicolecruzcoaching.com/privatecoaching